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We are ecstatic to announce that ADRAP has secured the exclusive branding rights to the Nelson Mandela Metropolitan University (NMMU) student canteens. The student market has become a dominant main stream segment for brands. Student canteens are focal areas for social interaction, where civic awareness is shaped and are fertile grounds for molding the mind of future consumers.

The 2009 has an intake of 22 000 students and is set to dramatically increase for 2010. Up to 80% of the students frequent the canteens at regular intervals and are a captured market for potential advertisers. Several blue chip brands are already opting for this prime branding opportunity at NMMU.